Our client provides pharmacy solutions to community health centers by leveraging the benefits made available through the government’s 340B program into significant revenue for the centers and medicine for the uninsured. Our client recruits patients into the center’s pharmacy, enhances the quality and continuity of care for the patient after they’ve left the health center, and generates revenue that can be used by the center to directly serve those patients without insurance.
The client’s solution uses Salesforce.com as a platform to identify potential customers, and then to create call lists to close those leads. The issue the client was having with the solution was twofold. First Salesforce.com which is a great platform for applications but can be very expensive as the dataset grows. The second was the manpower required to manage the data flow. As the business grew so did the number of streams of data being fed into Salesforce.com. This caused many manual manipulations to creep into the system which caused the maintenance required to run the system to become unmanageable.