Tag Archives: Google

Search Engine Optimization (SEO): Introduction

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For most of the websites across the Internet majority of traffic is provided by search engines ( Google , Bing , Yahoo, etc) regardless of website focus. Therefore, if your site cannot be properly located and indexed by the leading search engines, you are missing out on the best opportunity to drive targeted visitors and potential revenue. This blog will be the first in the series of Search Engine Optimization (SEO) blogs and will focus on what SEO is and why it is needed.

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Open and Close Case

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Open has been synonymous to innovation, value, and freedom of choice for some years now. More importantly, it is being seen as a profitable and competitive working environment for businesses. A lot more companies claim openness now, more so because it is good for brand. What is Open though? Open technology includes open source, that the code is released and supported and that accepted standards are adhered to.

Traditional marketing dictates that we can assert an advantage by creating a closed system like the Cola Giants, and making it popular. This approach promotes vendor lock. But a major problem with a closed system is that innovation takes a back seat to the market. Incremental changes are made, but nothing groundbreaking comes in.

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